Lost is a Frame of Mind T-Shirt

That's Craig. Somewhere between "I know exactly where we are" and the moment he realized he did not. Eric Sweet caught the exact face, hand etched it, and put a road sign on his forehead where the thought should have been.

Printed on orange to match the ITWMAT logo, because Eric does not do half measures.

Two versions. Pick your side. Logo on Forehead. The original. Craig's face with the
I Think We Missed a Turn TCAT 2026 sign planted between his eyebrows. This is the gag in full, and it retires when the ride does. Once Craig finishes the Trans Canada Adventure Trail, this version comes off the site for good.

Face Only. Just the man, full front, no sign. The TCAT logo moves to the arm. Cleaner, quieter, and it outlives the ride.

We genuinely do not know which one wins. That's the point. Eric backs the forehead sign, we were curious about the clean face, so both are on the shelf and you get to settle it.

The details:
Orange tee, matched to the ITWMAT logo
Black print, original hand etched artwork
Front print on both versions, back collar logo on Face Only

About the artwork:
Eric Sweet, An avid adventure rider himself, created and donated this artwork in
support of Craig's TCAT ride. Eric is Chief Creative Officer at Scribblers' Club, Borderless Media 
Strategies in Ayr, Ontario. He has put his artwork on roughly three million
shirts over his career. He charged us nothing for this one.

Find his work:
YouTube: @ericsweetadventure
Facebook: @eric.sweet.904
website: www.parsonsweet.ca

Shirt Details:
• 100% ring-spun cotton
• Fabric weight: 6.1 oz/yd² (206.8 g/m²)
• Garment-dyed
• Relaxed fit
• 7/8″ double-needle topstitched collar
• Twill-taped neck and shoulders for extra durability
• Double-needle armhole, sleeve, and bottom hems
• Blank product sourced from Honduras

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Size Guide:

Size guide

These are made to order, so we print your size when you order it. That means there is no spare stock to exchange against. Two minutes with a tape measure now beats a shirt that does not fit in six weeks.

Best way to get it right: grab a t-shirt you already own and love the fit of, lay it flat, and measure it against the numbers below. Do not measure your body. Measure the shirt.

How to measure

A. Length. Put the end of the tape beside the collar at the top of the shirt, at the high point of the shoulder. Pull it straight down to the bottom hem.

B. Width. Put the end of the tape at the seam under one sleeve and measure straight across to the seam under the other sleeve. This is the armpit to armpit measurement, not the full chest.

C. Sleeve length. Start at the centre back of the collar and run the tape along the top seam of the sleeve. Hold it at the shoulder, then keep going down the sleeve to the hem.

Measurements come from the supplier and can vary by up to 2 inches or 5 cm. Unisex fit, so if you are between sizes or prefer a roomier cut, size up.