Remapping the Trans Canada Adventure Trail
One rider, solo and self supported, verifying every kilometre from Grant Bay on Vancouver Island to St. John's, Newfoundland. Fresh GPS data across the whole country.
coast to coast
on the trail
$9,150 total
BC to NL
The Route
Meet Craig Luke
Craig Luke is an adventure motorcyclist, route mapper and community builder based in Nelson BC. He rides, then he writes. Right now he is riding the Trans Canada Adventure Trail solo, 40,000 km on 50 dollars a day. Not as a stunt. As proof that the route belongs to every rider who wants it.
Canada's only moto camping specific store
Curated ultralight gear, dual sport luggage and downloadable GPX and KML route packs. Built for Canadian adventure riders and field tested on the TCAT, not pulled off a generic catalogue.
Who Rides With Us
Core audience
Adventure and dual sport riders, 35 to 60. Mid to high income, self directed trip planners who research their own routes and buy their own gear. The exact rider who buys satellite comms, luggage and route data.
Reach & also watching
Canada first. BC, the Prairies, Ontario and the Maritimes, with a growing international audience. Also reaching overlanders, touring cyclists and wilderness photographers.
Content Engine
We just doubled down. A new partner who ran a marketing agency has joined, and we built a team and workflow to produce at volume. Fully caught up within two weeks, then sustained.
Platform Performance
YouTube
116 videos. Long form expedition films and gear reviews.
TikTok
@thinkwemissedaturn · short form trail clips
Brand page, plus the BC-ARC group and the founder profile.
YouTube Shorts
Trail cuts repurposed from every episode.
Collaborations & Partners
Flagship collaboration
Kove Canada is the title bike partner of the remap. They provided the Kove 450 Rally for the full 40,000 km, with ongoing integration across YouTube, social and the route pages.
Also partnered with Backroad Mapbooks. More forming.
What We Offer Brands
Real integration, not a logo slap. Field-shot ad creative you get the rights to run, your product carried in the store, affiliate placement where it genuinely fits, and custom scope for national brands.
Reviews & ad creative
An honest field test cut into a hero video, vertical cuts and stills. Licensed for your own paid and organic use.
Retail & dropship
Carry your product in the store. Wholesale terms or dropship through Shopify Collective. No listing fee.
Affiliate
For gear we cannot stock or ship. Linked from route pages, gear guides and video descriptions.
National campaigns
Coast to coast Canadian content for telecom, device, automotive and tourism brands. Custom scope.
The rule we do not break. We field test before we sell. A paid deal gets your product tested honestly. If it passes and we stand behind it, we carry it in the store. That rule is the reason riders buy from us at all.