Ride with us for the long haul.
The Trans Canada Adventure Trail remap is the chapter we are riding right now. It is not the whole story. The channel, the store and the route library carry on long after this trip, and so do the partnerships that start here.
Kove Canada put a bike under Craig for the full 40,000 km. Turkana, Motoz, CKX, Outback Motortek, Naturehike, Carpuride, EngDuro and OAA are already along for the ride.
Real conditions, broadcast usable
8K 360 and 4K capture, cut by a dedicated editor and delivered from the trail over Starlink. No studio, no reshoot, no stock footage.
Riders who actually buy
The review goes out to adventure riders 35 to 60 who research their own routes, plan their own trips and buy their own gear.
An asset, not a post
You get the footage licensed for your own paid and organic use. Most creator deals sell you a post that is gone in 48 hours.
We are not selling you our audience
You are going to check our subscriber count. Go ahead. You will find a number smaller than a national buy, and that is the point. We are not selling you reach. We are selling you creative that you put your own reach behind, made in conditions a studio cannot fake, in front of riders who are the exact person the product is built for. Scale you can buy anywhere. This you cannot.
The numbers anyway
Week of August 23 to August 30, 2026Straight off the channel dashboards, refreshed every Monday. Weekly change sits under each number. Audience change against last month is marked separately.
Month on month is measured against the week ending July 26, 2026. Last update 1 September 2026. YouTube month on month starts once a second month of readings is in.
Gear and outdoor brands
Three ways in. Most brands start with the first, and the other two follow once the product has proved itself.
Product review + ad package
Craig takes your product on the trail and uses it properly. Then we cut it into everything you need to run a campaign, and you get the rights to run it.
What you get
- One long form honest review published on YouTube
- One 60 to 90 second hero cut, 16:9, edited for paid
- Three vertical cuts, 9:16, for Meta, TikTok and Shorts
- Ten edited stills, licensed with the video
- Raw selects on request if your agency wants to cut its own
How it runs
- Delivered inside 14 days of the field test
- One revision round included
- Booked against a real slot on the shoot schedule
- Fixed fee, quoted up front, no media minimum
- A one page readout at 30 days on what the review actually did
- Honest review or no review. We say what happened.
Retail and dropship
We carry your product in Canada's only moto camping specific store. Wholesale terms or dropship through Shopify Collective, whichever suits you. No cost to you either way.
What we need
- Wholesale or dropship terms
- Product images and specs
- A shipping commitment to Canadian addresses
What you get
- Listed inside 5 business days, no listing fee
- Copy written by a rider, not pulled off your catalogue
- A store where every visitor is your target customer
Affiliate
Some products we cannot warehouse or ship. Bikes, electronics, big luggage, anything heavy or dealer controlled. We link those instead.
Where the links live
- Route pages riders open while planning a trip
- The gear guide and packing lists
- Video descriptions and pinned comments
Tracked, disclosed and only placed where the product genuinely earns it. A link a rider does not trust is worth nothing to either of us.
The rule we do not break
We field test before we sell. A paid deal gets your product tested honestly. If it passes and we stand behind it, we carry it in the store. If it does not, we tell you what broke and you keep the footage rights either way. That rule is the reason riders buy from us at all.
What you can do with the footage
Ask any creator what you are allowed to do with their footage. Most cannot answer. This is the difference between buying a post and buying an asset.
- 12 months of worldwide paid and organic usage across your owned channels, website and retail displays
- Every format cut and delivered. 16:9, 9:16 and 1:1, sized for where you are actually running it
- Meta and TikTok creator whitelisting on request, so the ad runs from our handle with your spend behind it
- Category exclusivity available as an add on for the length of the campaign
- Perpetual and broadcast licensing quoted separately if you need it
- We keep the right to publish the review on our channels. That is the part that makes it credible
The three things people ask about
Answered here so your legal team does not have to email us to find out. Each one is quoted on top of the base fee, and we will tell you the number before you commit to anything.
Perpetual
The 12 month clock comes off and you keep running the work indefinitely. Quoted as a one time uplift on the original fee.
Broadcast
TV, cinema, out of home and anything carrying a media buy beyond your owned channels. Quoted per placement and term, because the rate depends on where it actually runs.
Category exclusivity
For the length of the campaign we will not run a paid review for a directly competing product. Priced on how tight you want the category drawn, not on the calendar.
Or we can run it for you
Most brands take the footage and hand it to an agency, or to whoever is running Meta that quarter. If you would rather it was run by the people who shot it, that is on the table.
Managed media
The same field creative, put to work by a media director with 25 years of doing exactly this. Creator footage is now 44 percent of what brands run as paid media. Almost none of them can tell you what it returned. That is the gap this closes.
What we run
- Meta and TikTok, built from the cuts we delivered and tested properly against each other
- Partnership ads from Craig's handle with your spend behind them, which is where creator creative performs best
- YouTube pre roll cut from the same field capture
- Retargeting off the review, so a rider who watched 60 seconds sees the product again
What you get back
- Spend, reach, CPA and creative level results, reported every two weeks
- A named person accountable for the number, not a dashboard login
- Your ad account, your pixel, your data. We work inside it and you keep all of it
- A plain english readout you can put in front of your own boss
Flat monthly management fee, never a percentage of spend. We are not incentivised to spend more of your money than the campaign needs. Runs on its own or bolted onto a review and ad package, and it is the same team either way.
National and non-endemic brands
You do not have to sell motorcycles to belong here. One continuous Canadian story, shot in places a production crew cannot reach, at a cost that does not need a national media budget to justify it.
British Columbia / Alberta / Saskatchewan / Manitoba / Ontario / Quebec / New Brunswick / Nova Scotia / Newfoundland
Telecom and connectivity
Craig spends half this ride outside coverage. Where the signal ends is the most honest test a network will ever get. A coverage claim made on a logging road in northern Ontario lands differently than one made in a boardroom.
Devices and durability
Six months of dust, rain, cold and vibration. Phones, cameras, watches, batteries and power banks either survive that or they do not. No lab, no controlled conditions, no second take.
Tourism and automotive
A continuous coast to coast narrative with location content in every province you care about, all captured on the same ride.
How a national campaign works
Scoped to your flight window, not to a follower count.
- Custom scope built around your flight window
- Field capture plus a studio grade edit, at Canadian production rates
- Full usage rights and masters your agency can work from
- Region specific cuts for the markets you are buying
- One rider, one message, nothing to police
How we shoot it
Capture
Insta360 X4 at 8K 360, reframed in post so one pass gives us every angle. Insta360 GO Ultra for on-bike, helmet and hands-on detail.
Delivery
Starlink from the field. Footage moves while Craig is still on the trail. You are not waiting six months for the trip to end.
Team
A rider who has actually used the product, a dedicated editor and a media director with 25 years in advertising. This is not one guy uploading phone clips between campsites.
Who you are actually dealing with
Two people, one on the bike and one on the media. That is the whole reason this page can offer usage rights, a media plan and a reporting line instead of a post.
Craig Luke, rider
Adventure motorcyclist and route mapper out of Nelson BC. He is the one on the bike, in the weather, testing the product over real distance. Everything published under his name he has actually used.
Chad Weir, media
25 years in marketing and advertising. Founder of DisRupTivE Media and Managing Director of The Cognizance Group, with a career built on national campaign and production work. He has spent most of it on the buy side of this exact conversation, which is why the offer is built the way it is.
Who already rides with us
Kove Canada is the title bike partner of the remap, and the deepest version of what everything on this page is built to do.
Kove Canada
Title bike partner, TCAT 2026. They put a Kove 450 Rally under Craig for the full 40,000 km rather than lending one for a weekend.
The deal
- One bike, the full 40,000 km, coast to coast
- 183 consecutive days of field content, not a campaign window
- Named title partner of the remap
- Integration across YouTube, social and the route pages
What that puts on screen
- The bike in every episode, in real terrain, doing the actual job
- Named in descriptions and pinned comments across the series
- On the route pages riders open while planning a trip
- Short form cuts running on Instagram, TikTok and Shorts
How it works
You send the product
Plus whatever you want us to prove or stress. We book you a slot on the shoot schedule and quote a fixed fee.
Craig tests it
On the actual trail, over real distance, in whatever the weather does that week. Not a driveway walkaround.
We shoot and cut
Hero cut, vertical cuts and stills. Delivered inside 14 days of the test with one revision round.
You run it
Footage into your ad account under the usage terms. The review goes out on our channels. If it passed, it goes in the store.
You get the numbers
A tracked link or code, view and retention data on the review, store sell through where we carry it, and a one page readout at 30 days.
Get the rate sheet
If this sounds like your kind of riding, tell us what you make and roughly when you want it running. We will send the rate sheet, what is realistic on the schedule and a straight answer on whether we are the right fit. No deck, no discovery call unless you want one.