Sponsor the Remap
One rider. 15,000 km. Every kilometre of the Trans Canada Adventure Trail, verified. Craig Luke is riding solo from Grant Bay, Vancouver Island to St. John's, Newfoundland to remap the TCAT with fresh GPS data. Your brand can be on the bike.
Get on the bikeon the trail
The greatest adventure route in Canada
The TCAT is the greatest adventure route in Canada. It's also getting stale. Trails get decommissioned. Gates go up. Bridges wash out. Riders following old GPX files end up on private land, dead ends or terrain way past their skill level.
Nobody has ridden the whole thing recently and published clean data. So Craig is doing it. All 15,000 km. Every section logged, verified and graded Green, Blue or Red so riders of every level know exactly what they're getting into.
He's doing it on $50 a day. Not as a stunt. As proof. Adventure riding doesn't need a $30,000 bike and a sponsor-funded film crew. It needs a capable machine, good data and the nerve to leave the driveway.
Meet CraigThe Rider Behind
I Think We Missed a Turn
Craig Luke is a Nelson BC rider, photographer and self-described map dork. He runs the Adventure Routes Canada group, organizes an annual dual-sport camping weekend that raises money for HeadsUpGuys men's mental health, and has been featured in the Nelson Star and Expedition Portal.
He's not a content creator who bought a bike. He's a rider who started filming.
Craig's routes are top-notch. You can tell he rides every single one of them. They're accurate, detailed, and lead to places you'd never find on your own.
Real use. Real audience. Real reach.
The most honest product test in Canada
15,000 km of pavement, gravel, mud, rock and technical singletrack in one season. Rain on the coast. Heat on the prairies. Whatever Labrador decides to throw. If your gear survives the TCAT, that's not a marketing claim. That's a field report. Current partners Kove, Turkana and Motoz put their equipment on this ride for exactly that reason.
An audience that buys on trust
ITWMAT talks to adventure riders and dual-sport riders, rider to rider. No influencer polish. No hype. This audience ignores ads and listens to people who have actually been out there. When Craig says a tent held up through 40 nights on the trail, they act on it.
Content that keeps working
A new long-form episode every three days plus daily shorts across platforms, all season. Shot on an 8K Insta360 rig and uploaded by Starlink from campsites most brands can't reach with a production budget. Your product doesn't get a 30-second ad read. It gets months of real use on camera, in context, doing its job.
A story people root for
Solo rider. Coast to coast. $50 a day. Public service mission at the core. This is the kind of expedition audiences follow start to finish, and sponsors are part of the story rather than an interruption to it.
Built around real use
Every partnership is built around real use. Options include:
We'd rather build something that fits your brand than hand you a rate card. Tell us what you make and we'll tell you how it earns its place on the ride.
Sponsor a Day
Not a brand? You can still ride along. Craig crosses the country on $50 a day, fuel and food for one full day on the trail. Claim a day, put your name on it and follow him ride it.
Pick your birthday. Pick the day he crosses your province. Pick any open day and it is yours.
Every dollar rides with Craig
No overhead. No hotels. No middleman. Your $50 covers one honest day on the trail.
183 days × $50 = $9,150 to fund the entire expedition
Fuel
The biggest line. Every single day, tank after tank.
Food
Cooked on a camp stove. No restaurants, no drive-thru.
Tires & repairs
Dirt eats tires and parts. This keeps the bike moving.
Camp & basics
The essentials to sleep rough and start again at dawn.
Get on the bike
The trail doesn't wait and neither does the season. Email Craig and let's talk.
Craig rides supported by the brands he trusts on the trail.